Taking time to debrief an event reaps many benefits, even when it seems to have gone off without a hitch. There are always things that could be improved. Debriefing allows for gaining valuable feedback, streamlining your process, enhancing the attendee experience and further cementing relationships with sponsors, vendors and staff.
Step 1: Set the Date
A quality event debriefing starts before the event. The event manager should serve as the debriefing manager, responsible for scheduling the date and communicating it to the team early. Make it a debrief and celebration all in one. The idea of planning a mini-event after the main event may not be appealing, but it will be worth it.
Step 2: Provide a Cheat Sheet
Set your event team up for success by giving them the following four questions they’ll be asked, which come from “The Four Helpful Lists” created by Tom Paterson:
> What went right?
> What was wrong?
> What was missing?
> What was confusing?
Giving them these on the front end is like giving them a study guide of answers that will be on a quiz. Now they can take notes throughout the event and be well-prepared for the debriefing.