They’re only going to become more important as we move forward, as more and more users tune out traditional advertising and marketing in favor of word of mouth and social media.
No matter what industry you’re in, a positive review can bring in new clients and go a long way toward promoting your business. On the flip side, a negative review, if left unhandled, can easily drive people away. As an event management professional, it’s imperative that you establish yourself on sites like Yelp and Google Places.
Here’s how to get started:
- Research the most frequently-used review sites in your area. At the very least, Yelp and Google Places are a good starting point.
- Create business accounts on those sites and build your profile. Treat it in the same way you’d treat your own—add as much information as possible and make sure it’s easy for clients to track down and contact you.
- Establish personal accounts and posting a few reviews of your own, with no strings attached and no expectations.
- Pay close attention to the reviews you receive. For positive reviews, thank your customers and show you value their business. For negative reviews, apologize for the experience and reach out to see if there’s any way you can rectify the situation.
Review sites are as important, if not more so, to event planning as they are to any industry because of partnerships like Yelp/Gather. As an event professional, if you haven’t already established yourself on those sites, you need to do so yesterday. Because as it is, they’re a huge missed business opportunity.
Brad Wayland is the Chief Strategy Officer at BlueCotton, a site with high-quality, easy-to-design custom t-shirts.