How to Make Your Event Stand Out on Instagram

How to Make Your Event Stand Out on Instagram

By Michael J. Solender, January 9, 2017

Our Instagram feeds are filled with images grabbing for our attention, so how can you ensure that your post is memorable? Fortune favors the prepared. This is particularly heady advice when engaging the social media stalwart to help your event stand out. Here are do’s and don’ts from planning and social media experts to help highlight your event.

Do develop a clear, executable strategy.

“In creating a brand experience with your event on Instagram, begin by identifying the story you want to tell, and have a team in place to execute,” says Derek Ross, CEO of The D2 Group, an agency specializing in social media marketing. D2 supports the Central Intercollegiate Athletic Association at more than 35 events annually, including the CIAA football and basketball championship tournaments. “We plan and schedule content for pre- and post-event, as well as during,” says Ross. “We assign accountability for photography, video, and posting or scheduling specific content creation targets for each.” One pre-event goal for the tournament, he says, is building upon last year’s success and creating buzz among new participants. “Repurposing some of our past year’s content, like fan fest video snippets or crowd shots, is an excellent vehicle for that.”

(Visited 258 times, 1 visits today)

Following these six steps to create a zero-waste event.

Connect is seeking nominations for the 2019 40 Under 40, honoring the brightest minds in faith events. Nominations are due March 26.

The golden formula for all meetings, incentives and event professionals is as simple as SOUP.

Here are the latest trends to help you combat stress during your workday

Adding to your rotation of industry podcasts could take your business to the next level.

The best social media practices for meeting planners to engage your event attendees from start to finish

Great Wolf Georgia proves to be the perfect spot for meeting and event planners or simply a quick family getaway.

Read More