Keys to Maximizing Your Livestream

By Kristi Porter, March 27, 2017

While nothing beats an in-person experience, more and more organizations are utilizing a livestream to enhance their on-site events. A livestream paves the way for a larger audience to participate and also serves as a marketing tool for future events. Here are five ways to get the most out of your livestream:

Make it shareable.

Create social media images and posts that can be shared before and during the livestream to direct potential audience members to view it. These should be easily accessible and shareable. Take it a step further and send invitations to companies or organizations, encouraging each to gather their teams to watch as a group. Present it as a teambuilding or professional development opportunity. Virtual participation parties will also help broaden awareness of your brand and message.

Engage in real time.

Seize the opportunity for two-way communication with livestream participants. “Keeping up real-time engagement with your livestream audience is key,” says Duran Willis, executive producer at Catalyst, which uses social media to accomplish this goal. “With unique hashtags and channels dedicated to our Catalyst Live audience, we can track questions and comments, host giveaways, run polls and even give our online viewers the opportunity to engage with our hosts and speakers during interviews.”

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