Pre-poll your event attendees on social channels.
Even if you aren’t bringing in a celebrity, you want to find out who resonates with your audience. Maybe there’s a huge group of Madonna fans in your audience, or maybe your crowd goes wild for Ne-Yo. You can use that information to plan entertainment accordingly. When Boudrie wasn’t sure if Bob Morley, an actor from TV show “The 100,” would be a good fit for an event, he polled a couple hundred people on Facebook. Once he had enough data to justify hiring Morley, they marketed his appearance in Facebook posts targeted at women who mentioned they were fans.
Video, video, video.
When his company was managing the Fiesta Bowl Block Party, Curran incorporated video content from pop culture with custom music videos that were mixed and scratched together. “Creating fun content that has people smiling and saying, “Oh, I know that!” gets people to go crazy,” he says.
Think like a theme park.
Mike Armstrong, event director at ReedPOP, which oversees New York Comic Con and others, jokes they think about Disney a lot. If you’ll have long lines during an event, have DJs playing music and throwing out pop culture trivia questions. “Having a shared passion is what the pop culture community is about,” Boudrie says. “When you can share that, you can achieve great engagement.”
Photo credit: Huffington Post