7 Tips for Creating a Successful Hybrid Event

By Sophie Turton, February 21, 2017

As the popularity of hybrid events rise, location is also no longer a barrier for creating faith-based events that appeal to a global audience. Hybrid event structures maintain the experience of a live event while adding a virtual element to include remote attendees. They are a cost-effective solution to long-distance travel and busy schedules.

As technology improves and the need for cost-effective meeting solutions increases, the hybrid approach is set to become far more dominant in coming years. Stay ahead of the curve with these seven tips for creating a successful hybrid event.

1. Have a clear vision.

It is vital to have a clear vision of event objectives and measurables before you begin the planning process. This will dictate the form the hybrid event will take and the virtual components that will be used.

Many hybrid events don’t stream the entire event, and choosing the most engaging content to share with online attendees will help keep them engaged. It’s unlikely anyone is going to stick around to watch a two-hour roundtable. They’re much more likely to log on to take part in a
Q&A session or listen to a great speaker.

2. Invest in equipment and expertise.

The equipment you use for your event needs to be of a reliable quality, as poor audiovisuals will instantly decrease online engagement. Consider how you will gain feedback from your virtual audience and what social tools you can use to develop conversations with both audiences before, during and after the event.

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