As part of its Meetings Move Us Forward campaign, MPI has released a 30-second TV commercial promoting the meetings and events industry that’s airing nationwide. The commercial is part of a larger campaign aimed to help meeting planners and other industry professionals communicate the value and importance of their jobs to the overall economy. Meetings Move Us Forward also has additional resources to help spread the word about the industry, including an ad campaign, downloadable fact sheet and storyboard, and information about the larger Meetings Mean Business effort created by the U.S. Travel Association that serves as an advocacy platform communicating the industry’s role in supporting and growing the nation’s economy and creating jobs. MPI is part of the USTA’s Meetings Mean Business Coalition.
“At MPI, we believe it is our responsibility to serve as a strong voice for our members and the broader meeting and event industry,” says Paul Van Deventer, president and CEO of MPI. “The economic and business value of our industry is often not recognized, so we created these television spots to show the diversity, breadth and impact of our industry as well as the important role it plays in our economy.” The MPI commercial is a snippet of a larger six-minute program produced for “In Focus,” the short-form, public television documentary series that focuses on business and education topics. You can watch the longer segment below: