With nearly 100 golf courses and an abundance of kid-friendly attractions, Myrtle Beach, South Carolina, has long been known as a golf destination and vacation spot for leisure travelers. But with recent developments—like the 100,000-sq.-ft. Myrtle Beach Sports Center that opened in March, a multimillion-dollar renovation of Myrtle Beach International Airport, more hotel inventory and attractions popping up like wildfire—Myrtle Beach is positioning itself as a totally revamped meetings destination.
“It’s imperative we bring planners into our market to share [what’s] new,” says Danna Lilly, CMP, director of group sales at Myrtle Beach Area Convention and Visitors Bureau. The CVB staff has spent a lot of time and budget bringing in planners to experience the city’s meetings capabilities, and it’s an effort that’s proving effective. In 2014, Lilly says the city’s corporate meetings business increased by 58 percent over 2013, and its faith-based market has continued to grow at a steady rate over the past few years, attracting organizations like Church of Our Lord Jesus Christ of the Apostolic Faith, Concoxions Ministries and Church of God. See what’s changed in the area and learn why faith-based planners are choosing to host in Myrtle Beach.