City Spotlight: Greensboro, North Carolina

By Jennifer Glatt, January 16, 2015

“Greensboro is a hidden gem with just the right amount of hustle and bustle,” says Amy Scott, director of marketing for Greensboro Convention and Visitors Bureau. “We are a medium-sized city with big-city characteristics and a unique brand of Southern hospitality.” Seventy-five miles from Raleigh and 90 miles from Charlotte, Greensboro’s central location in the state makes it easily accessible. The natural beauty of the area is a huge draw, encouraging recreational and team building activities including hiking (with more than 90 miles of trails), kayaking and stand-up paddle boarding.

Koury Convention Center provides 250,000 square feet of flexible meeting and exhibit space and 71 breakout rooms, and Greensboro Coliseum has 197,000 square feet of meeting and exhibit space as well as an outdoor amphitheater. Grandover Resort and Conference Center is a hotspot for mid-sized groups, with 45,000 square feet of meeting space. Planners can take advantage of Greensboro’s place in history by holding an event at the International Civil Rights Center and Museum, where seven unique areas can host gatherings from 15 to 225 people.

With more than $54 million in recent venue and hotel improvements, particularly to the Greensboro Coliseum and the adjoining Sheraton, the city offers planners a wide range of accommodations. Proximity Hotel is a locally owned, LEED Platinum-certified boutique retreat offering 147 ultra-modern, eco-friendly rooms and flexible meeting space for up to 100 people. The 280-room downtown Marriott is ideal for larger groups, with 15 meeting rooms and 24,000 square feet of meeting space.

If attendees want to combine leisure with business, Greensboro is an enticing destination for families. Attractions include the Greensboro Children’s Museum and Edible Schoolyard, Wet ’n Wild Emerald Point Water Park, and Center City Park (shown), a 1.9-acre park and central gathering place in downtown Greensboro. Eat like a local by partaking in events like Food Truck Tuesdays downtown.

Walkable Columbus, Ohio, fresh off a convention center renovation, aims to be top of mind for planners coordinating events.

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