Visit Salt Lake, the city’s CVB, has a gutsy meetings and conventions ad campaign proclaiming, “There’s nothing to do in Salt Lake,” Scott Beck, Visit Salt Lake‘s president and CEO, weighs in on why event coordinators should consider hosting their next event in the mountainous metro.
Despite being headquarters of the Church of Jesus Christ of Latter-day Saints, it’s welcoming to all faiths.
“We’ve been host to Southern Baptists and Unitarian Universalists, and we just had the Evangelical Lutheran triennial event. Our community is very open and much more diverse than people think. Outside of the traditional Temple Square and Mormon Tabernacle Choir, the religious segment is always impressed with the sense of welcome.”
It’s accessible, affordable and easy to navigate.
“People are amazed that for $2.50, you can get from the airport to downtown in 16 minutes on TRAX light rail. It drops you off at the 13 major hotels downtown and at the convention center.”
The pioneer spirit is alive and well.
“While most people associate us with the LDS church and Mormonism, our roots are in pioneers. There are a lot of cultural heritage things to do here that relate to that idea of settling the West, from historic South Temple mansion tours to the Natural History Museum of Utah.”
The weather is not as miserable as you assume.
“People know us as a Winter Olympic host city with great ski resorts, but those are at 10,000 feet; our city is at 4,000 feet. It’s a mild climate. You can meet here in February and it’s quite nice. You need a jacket, but there’s no humidity. We don’t get those days where it’s 25 below zero.”
Salt Palace Convention Center has highly lauded F&B.
“We’re lucky we have a local caterer that does all our institutional catering in our building. We found out how incredibly unique that is because we are able to do stuff on menus that large-scale, national concessionaires just aren’t able to do. That’s a reflection of the whole food scene here in Salt Lake.”