Site Visit: Madison Building

By Natalie Dupuis, January 1, 2016

Motor City’s rejuvenation has brought new life to a classic Detroit landmark in the form of a hip event venue. Originally an opulent theater built in 1917, the Madison was a crown jewel of the arts scene in Detroit for decades until it closed in 1984. It sat vacant until 2011 when Dan Gilbert, founder and chairman of Quicken Loans, purchased the building and transformed it into a hub for meetings and events run by his company Bedrock Events. “This historic building [is] an exciting center where young entrepreneurial enterprises collaborate,” says Gilbert.

The rehabbed Madison has three modern spaces: the Loft, a flexible indoor space that can seat up to 160 guests; a 130-seat auditorium; and the rooftop, which holds up to 200 and is available year-round thanks to heated enclosure capabilities. A covered catering kitchen and dance floor round out its meetings mojo. CreativeMornings/Detroit has even used the space for its monthly gatherings. Up top, the wraparound balcony wows with a bird’s-eye vantage point of Ford Field, Comerica Park, Detroit Opera House, Fox Theatre and other Detroit landmarks. Down below, attendees can pop into cool coffee shop Crane’s on Broadway or grab a bite at Angelina Italian Bistro—both on the building’s ground floor. 

Insider Tip

Hold a rooftop event on an evening that coincides with a Tigers game to give attendees a VIP view of Comerica Park without buying tickets.

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